The Biggest Digital Marketing Mistakes (And How to Fix Them)
- Tony Morton
- Mar 16
- 4 min read
Running a business is no joke. You’re juggling a million things—serving customers, managing finances, and keeping everything running smoothly.
But when it comes to digital marketing, a lot of businesses (especially here in the Central Valley) are making mistakes that cost them leads, customers, and revenue.
If you’re struggling to get more clients, you might be making one (or more) of these mistakes. Don’t worry—I’ve got simple fixes to help you turn things around and start attracting more customers online.
Mistake #1: Talking About Yourself Instead of Your Customer’s Problems
Ever visited a business website or social media page that says something like:
"We’ve been in business for 10 years. We specialize in XYZ. We offer the best service in town."
Here’s the problem: Customers don’t care about YOU. They care about how you can help THEM.
The Fix: Make Your Customer the Priority
Instead of saying, “We offer the best roofing services in Fresno,” try:
✅ “Tired of dealing with leaks and missing shingles? We help homeowners protect their homes with durable, high-quality roofing solutions.”
See the difference? The second version speaks directly to the customer’s problem and shows how your service solves it.
💡 Pro Tip: The next time you write a post, ad, or website content, ask yourself:
“Does this focus on my customer’s needs?”
“Am I showing how I solve their problems?”
Mistake #2: Relying ONLY on Social Media for Leads
Many businesses think that posting on Facebook or Instagram is “marketing.” But here’s the truth:
🚨 Social media alone isn’t enough to get consistent leads.
Why? Because platforms like Facebook and Instagram control your reach. You could have 1,000 followers, but if the algorithm decides to show your post to only 50 people, you’re stuck.
The Fix: Have a Multi-Channel Strategy
Instead of relying only on social media, use a mix of:
✅ SEO (Search Engine Optimization): Helps people find you on Google when they search for services like yours.
✅ Email Marketing: Build an email list so you can stay in touch with potential customers.
✅ Paid Ads (Meta Ads): A fast way to reach people looking for your service right now (I have a free guide on this—grab it below 👇).
💡 Pro Tip: Don’t put all your eggs in one basket. Social media is great, but make sure you have other ways to attract and convert customers.
Mistake #3: Not Having a Clear Marketing Strategy
A lot of businesses take a “random acts of marketing” approach. They post when they feel like it, run an ad here and there, and hope for the best.
But hope is not a strategy.
The Fix: Create a Simple Marketing Plan
A marketing plan doesn’t have to be complicated. Here’s a basic framework to follow:
1️⃣ Define Your Target Audience: Who are your ideal customers? Homeowners? Business owners? Families?
2️⃣ Choose Your Channels: Will you use SEO, ads, email marketing, social media, or all of the above?
3️⃣ Set Clear Goals: Do you want more website visitors? More phone calls? More leads?
4️⃣ Track & Adjust: Use Google Analytics, Facebook Insights, or other tools to see what’s working.
💡 Pro Tip: Consistency is key. Marketing works when you have a clear, repeatable system—not when you throw random things at the wall.
Mistake #4: Ignoring Paid Advertising (Because “It’s Too Expensive”)
Many business owners avoid paid ads because they think they’re expensive or won’t work.
But the reality? A well-optimized ad can bring in more leads than any other method.
The Fix: Start Small with Meta Ads
Meta Ads (Facebook & Instagram) let you target exactly who you want—local homeowners, business owners, or people looking for your services.
And guess what? You don’t need a huge budget. Even spending $5–$10 per day can bring in quality leads.
That is like spending money on overpriced coffee at Starbucks everyday. Think about it.
💡 Want to learn how to run high-converting Meta Ads? Download my free guide here.
Mistake #5: Not Tracking & Measuring Results
Imagine throwing money into marketing and having no idea if it’s working. Unfortunately, a lot of businesses do just that.
If you’re not tracking:
❌ How many people visit your website
❌ Where your leads are coming from
❌ Which ads, posts, or campaigns are performing best
…then you’re wasting money and missing opportunities.
The Fix: Use Simple Analytics Tools
You don’t have to be a data nerd. Just use these free tools:
✅ Google Analytics → Track website visitors & conversions.
✅ Facebook/Instagram Insights → See which posts/ads get engagement.
✅ Google My Business → Track calls & messages from your business listing.
💡 Pro Tip: Check your analytics at least once a week. If something isn’t working, tweak it. If something is working, double down on it.
Final Thoughts
If you’re making any of these mistakes—don’t worry, you’re not alone. The good news? They’re all fixable.
🔹 Start focusing on your customer’s needs (not just talking about yourself).
🔹 Use more than just social media to get leads.
🔹 Have a clear strategy instead of guessing.
🔹 Run affordable paid ads to bring in customers fast.
🔹 Track your results so you know what’s working.
Ready to get more clients & revenue? Let’s talk!
Book a Free Marketing Consultation 👇
📩 Download My Free Meta Ads Guide and start generating leads today!
Comments